A conversation with our Creative Director, Kamila, and some insights into our approach to zero waste and sustainability.

 

When asking Kamila about Bloomiér, her heart spoke without hesitancy of the foundations which shape the studio into what it is today.

“What does Bloomiér mean to you?” 

Bloomiér is a chance to act on my beliefs. I believe we each have power in us, and that power gets translated to, and through, the way we spend our time and the things that we produce. Bloomiér is my way of being active with what I have and giving others the opportunity to act too. 

“What do you hope Bloomiér means to others?” 

I hope others see that beauty can be sustainable- sustainability is not a trend, but a core value from which beautiful things can arise. No one needs to choose between caring for the environment and enjoying beauty. Compromises don’t need to be made in order to make a difference. There are so many thoughtful solutions that do exist in this industry, and we hope to continue to showcase those while putting in the time and effort to find more solutions. We hope others see it as a place to be inspired to do the same in their own lives. 

 

“Why flowers? What draws you in about them?”

I am drawn in by the magic found in a simple seed producing something so beautiful. It only takes one seed, and a labour of love and care, to grow something better than we could imagine. This brings us a beautiful image of life and the wonder of nature. So when I work with flowers, I want every flower to have a place to stand out and shine because it took magic and miracle for that seed to grow into bloom. Another part of flowers that draws me in is the lack of judgement. Everything that grows holds its own beauty, and everything belongs.

“What about flowers in the role of our community?”

Flowers bring us life. While they connect us with nature and others, they remind us that tender love and care are necessary to sustain life. They remind us that love and care are what we need. We need these as individuals, and we need them for relationships. Flowers remind us of the foundations and the joys of life.

“Why zero waste and sustainability?”

Because our planet and environment are more important than convenience. The choice was not hard. It just means that we as a team spend more time putting attention and effort into what we do. But the time and energy is worth it. It’s a dilemma: socially and mentally. But it’s not a difficult choice. One reason I started a business like this is because I saw the waste in a traditional flower shop, and I did not want to be a part of it. I knew that I could not build anything good by doing more harm. I set out to honour the environment and home the flowers naturally come from.

Bloomiér is committed to stand in integrity with our words and actions as we pursue zero waste and sustainable practices. 

Rather than running the studio and fitting sustainability in where it is easy, we let zero waste and sustainability principles shape the way our business is run. 

Our subscription business model enables us to have just the right amount of flowers on hand each week, never guessing at our inventory, and so never throwing away excess flowers. We choose options like reusable chicken wire and Agra Wool, a compostable and natural mechanic, rather than traditional floral foam, which is made from micro plastics, for our installations. These mechanics are used over and over again in our studio. We wrap our bouquets in fully compostable paper, transport them in reusable water containers, and transfer them to ready to use vases, rather than deliver them with a plastic water pouch. We invest in quality, making sure every element of our business has a lasting lifetime and sustains a reusable lifestyle.

Down to the details: we collect any rubber bands, paper, or plastics growers give us with the flowers, and we find creative ways to put them to use. Bands have been used multiples of times to hold together bouquets, papers have been used as support and padding for transporting designs, and even plastics have been saved and used as a protective layer under our mechanics when we design on carpets, woods, and easily stained materials. We keep these items in circulation as long as possible before properly sorting them to recycle.

We value feedback and learning, so we start conversations and enrol in sustainability courses. We adjust where we find better practices, and we listen to the suggestions of others. We communicate within our industry where we see excess waste, ask questions, listen to other’s reasoning, and where we can, we present alternative solutions.

The more we look, the more learn. The more we learn, the more excited we are to honour each other and the environment with the choices we are enabled to make.